Science center got a summer campaign built to move.
The Washington Pavilion is Sioux Falls's home for hands-on science, art, and theater. For their summer admission push, they needed bold creative that could live across digital ads, social, and large-format mall screens without losing energy at any size. The brief landed on a Thursday. First concepts were in the client's hands by Monday morning.
Built as a modular system in Photoshop. Swap the photo, update the copy, change the color. Done.
The system was built around bold typography, a vibrant summer palette, and marquee experiences like the Water Room and Space Explorers. Every template was fully editable so the in-house team could swap photos, copy, and colors without breaking anything.
After approval, Edgewise proposed extending the campaign into motion. The design lent itself to animation, and building it as a modular system meant new versions could be turned around in almost no time. Swap the copy, update the photo, change the color palette. The result was a campaign that worked as hard in a social feed as it did on a giant display at the Mall.
“I LOVE THESE SO MUCH YOU ROCK”
— Katie Hagen,
Director of Marketing, Washington Pavilion
Color, typography, templates, and applications all packaged and ready to hand off.