Science center got a summer campaign built to move.
The Washington Pavilion is Sioux Falls's home for hands-on science, art, and theater. For their summer admission push, they needed bold creative that could live across digital ads, social, and large-format mall screens without losing energy at any size. The brief landed on a Thursday. First concepts were in the client's hands by Monday morning.
The design system built around bold typography, a vibrant summer color palette, and featured experiences like the Water Room and Space Explorers: Mission Infinity. Every template was built fully editable so the in-house team could swap copy, colors, and photos independently without breaking the system.
After approval, Edgewise proposed extending the campaign into motion. The design lent itself to animation, and building it as a modular system meant new versions could be turned around in almost no time. Swap the photo, update the copy, change the color, and it's a new asset. The result was a campaign that worked as hard in a social feed as it did on a giant display at the Mall.
“I LOVE THESE SO MUCH YOU ROCK”
— Katie Hagen,
Director of Marketing, Washington Pavilion