Services | Brand
Brand Kit
A cohesive brand system built for businesses ready to grow
Schedule Your Discovery Session
Built for brands that need clarity, consistency, and confidence
What you get:
Inside Your Brand Kit
A weak or inconsistent brand creates friction. Customers notice when things feel disconnected, outdated, or improvised.
Today, anyone can generate a decent-looking logo in minutes. What actually builds trust is consistency. A clear visual system. Defined messaging. A team that presents the business the same way across every platform, document, and interaction.
Brand Kit helps bring all of that together.
You’ll walk away with:
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Logo System & Brand Identity
A complete logo suite with variations for digital, print, and social use, built for flexibility and consistency across all platforms.
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Typography & Color System
A defined type hierarchy and color palette that keeps your brand visually consistent and easy to apply anywhere.
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Brand Graphics & Supporting Assets
Custom visual elements that extend your brand identity across marketing, digital platforms, and print materials.
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Brand Voice & Messaging Direction
Guidance on tone, keywords, archetype, and positioning so your business communicates clearly and consistently.
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Branded Templates & Business Materials
Ready-to-use assets like business cards, letterhead, email signatures, and social profile graphics designed for everyday use.
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Digital Brand Standards Guide
A centralized brand hub hosted on Standards.site with all assets, guidelines, and files in one organized place for your team.
Need more? Add-ons are available to extend your kit.
Who is Brand Kit for?
Inconsistent branding slows teams, confuses customers, and costs opportunities
Whether you’re growing, rebranding, or building from scratch, Brand Kit helps you create a clear and cohesive identity that your entire team can use and trust.
Businesses ready for a brand refresh
Your company has grown but your branding hasn't kept up. Edgewise modernizes your identity so it matches where your business is today.
In-house marketing teams that need consistency
A unified brand system so your team can move faster without reinventing design decisions every time.
Agencies needing white-label brand support
Edgewise plugs into your workflow to deliver clean, client-ready brand systems that help you win and execute more work.
Startups building a strong foundation
A clear, cohesive brand system from day one so you can grow without inconsistencies catching up to you later.
Your brand, organized and accessible.
Everything in one place, forever.
Your Brand Kit doesn't just live in a folder on your desktop. Every asset, guideline, color, font, and file is organized and hosted on a digital brand standards guide your whole team can access anytime, from anywhere. No more hunting for the right logo or guessing at brand colors.
A collaborative process built to create clarity
Simple process.
Fast results.
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Discover
We start with a focused discovery session (typically 1 hour) to understand your business, goals, audience, positioning, and current branding challenges. This phase helps uncover what’s working, what isn’t, and where the brand needs to evolve.
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Direction
You’ll receive 2–3 creative directions presented as moodboards, visual references, typography exploration, and creative inspiration help establish the overall direction which keeps us all aligned early on.
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Design
Once direction is approved, we move into logo concepts, revisions, visual systems, brand graphics, and supporting materials. This is where the brand starts becoming a complete system instead of just a logo.
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Deliver
Final assets are organized, exported, and delivered ready for real-world use across digital and print applications. We’ll also walk through rollout recommendations and future expansion opportunities if needed.
Investment
A practical brand system built to grow your business
Brand Kit
$2,000 - $5,000 / brand system
A complete brand refresh built to bring clarity, consistency, and trust to every part of your business. From logo design to brand standards, everything is organized and ready for your team to use.
- Discovery session & brand direction
- Moodboards & concept development
- Complete logo system & variations
- Typography & color standards
- Brand voice & messaging guidance
- Branded templates & supporting assets
- Digital brand standards guide
- Production-ready file delivery
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Social Starter Pack • $250 - $750
Branded social templates, story graphics, and profile assets designed to keep your content visually consistent.
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Presentation Template Kit • $350 - $1,000
Custom PowerPoint, Google Slides, or Pitch.com templates for proposals, meetings, and presentations.
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Print Materials Pack • $300 - $1,200
Additional branded assets like flyers, brochures, sales sheets, and promotional materials ready for print.
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Website Visual Refresh • $500 - $1,500
Updated website concepts and visual direction designed to align your site with your refreshed branding.
Add-On Packages
Frequently Asked Questions
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Brand Kit gives you a complete brand refresh system designed to make your business look more cohesive, professional, and easier to market. This includes logo design, typography and color standards, supporting brand graphics, branded templates, messaging direction, and a centralized digital brand guide your team can actually use.
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Yes. Brand Kit is flexible depending on your business needs. Additional templates, presentation decks, social media systems, print materials, website concepts, and rollout support can all be added as optional upgrades.
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Pricing depends on the scope of the project, number of deliverables, complexity of the branding system, and any add-on packages included. Smaller refreshes may stay closer to the base range, while larger systems with additional assets or support may increase the investment.
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Brand Kit includes collaborative revision rounds (usually 2-3 revisions) throughout the design process. The goal is to refine the direction together while keeping the project moving efficiently and strategically.
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Most projects take 1–3 weeks depending on scope and feedback speed.
The discovery and direction phases typically move quickly, but timelines can extend when multiple stakeholders are involved or feedback cycles are delayed.
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You’ll receive organized, production-ready files including AI, EPS, PDF, PNG, and JPG logo exports, along with any approved branded materials and editable working files where applicable. Your digital brand guide will also house logos, colors, typography, and supporting assets for your team to access anytime.
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Brand Kit includes messaging direction, tone of voice guidance, brand keywords, archetype discussion, and elevator pitch refinement. Full copywriting, website implementation, or updating existing systems and materials are not included, but can be discussed as additional support.
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Brand Kit focuses on your overall brand identity and long-term consistency across your business. Campaign Kit is built around a specific launch, promotion, event, or marketing initiative with campaign-focused creative assets and production-ready materials.