Edgewise's graphics aired in the most-watched Spanish-language sports broadcast in U.S. history.

Gameday Creative needed an insert graphics system for Telemundo's World Cup broadcast: data visualization elements and information systems that present on screen during play, things like scores, brackets, timers and player stats. Gameday brought Edgewise in to build the concept and the full system behind it. That broadcast turned out to be a record-breaker: Telemundo's 2026 World Cup coverage became the most-watched Spanish-language sports broadcast in U.S. media history, with the final alone pulling 23.9 million viewers.

Client Telemundo
Services Concept Design, Visual Identity, Typography & Layout System
Scope Broadcast insert graphics system
Industry Sports Broadcasting
Credit Via agency partner
Gameday Creative

The final delivery of 68 unique still templates to hand off to animators at Gameday Creative for final production. Edgewise's job was the visual language, the typography system, and the layout logic that every one of those pieces had to share. Get that foundation right, and the animators have something consistent to build motion on top of.

The hard part wasn't any single graphic. It was consistency: dozens of information states needing to read as one system, not as disconnected designs. Every template also had to hold up across every team, every team's colors, and player names of every length, since all of that data is variable and swaps in live.

27 Fullscreen Graphics
13 Lower Thirds
9 Scorebar Options
5 Slabs
3 Social Frames
7 Timer Options
3 Over-the-Shoulder Graphics
1 Half-Screen Popup
1 Bracket System
Win, loss, and pending states
1 Intro Video Storyboard
Image Disclaimer: Player and team photography shown in these templates was sourced for proofing purposes only and was not used in final broadcast production.
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