Outdoor gear brand launched a new product with a video-first campaign built to look like it cost twice the budget.
Video and still photography shot in one day. Vertical and horizontal formats for every social platform.
Rugged Gear makes gear built for serious shooters. When they launched their new 4-wheel shooting cart, they needed content that matched the product: tough, capable, and worth paying attention to. They came in asking for basic phone video. Edgewise proposed a proper shoot instead, on-location at a range with drone footage and real users putting the cart through its paces.
The shoot produced three 30-second videos and four 12-second cuts made for social sharing, seven videos total from a single day at the range. The goal was content that felt documentary, not promotional. Following two shooters through a real session gave the footage a credibility that product demo video usually lacks.
